Why Use CourseCRM


Why Use CourseCRM?

CourseCRM is unique in the CRM marketplace for its tight focus on the needs of Education and Training providers. The CourseCRM Modules bring together SuiteCRM and the Moodle/Totara LMS to create a powerful new management tool for student administrators needing access to centralised learner activity data. Furthermore, if you use the Course Merchant ecommerce system, all of your online sales and payment data is also passed into the CRM, enabling full 360 degree reporting.

The CourseCRM Modules import all your Moodle or Totara LMS student data directly via a webservices API into SuiteCRM. That data is then available for analysis by any of the CRM's powerful suite of tools. Critical data such as student course attendance, assignment scores, exam results etc can be analysed and acted upon.


STUDENT RETENTION

How do you keep enrolled students on track for graduation / course completion?

Every lost student places a large financial cost on your organisation, and with most educational institutions facing financial cutbacks, student retention has never been more important. It’s therefore important to identify any at risk students before retention issues arise, this is where the CourseCRM Modules can help.

Using data from your LMS, a number of CRM reports can be run that aim to identify potentially failing students. Such reports may analyse student access data, assessment achievement, time on course, or simply plot a learner's access against their peer group.


MARKETING SUPPORT

Use SuiteCRM to create and manage email and newsletter marketing campaigns, or leverage the reach of social networks to expand your prospecting and contact networks. Track key selling opportunities across social media sites and respond directly to queries from within your CRM system. CourseCRM Modules allow webform data to flow into the CRM to be combined with existing Contact Records created by the LMS integration.


DATA AGGREGATION AND ANALYTICS

Aggregate all your critical business data into one central application. Import LMS, ecommerce, website and social media data into your CRM. SuiteCRM's configurable intelligence panes, reporting, and dashboards will then provide you with real time information about your leads, sales and learner activity.


ADVANCED REPORTING

Reporting is a key function of any CRM system, the ability to interrogate your data accurately will give you insights into your organisation and help identify new opportunities and inefficiencies. A Moodle LMS / CourseCRM integration provides a robust, enterprise grade reporting environment that is both easy to learn and highly customisable.


TARGETED COMMUNICATIONS

All sales order data as well as learner information is available in the CRM. Send out custom marketing messages pertinent to a contact's purchase history, or support messages based on their level of achievement. Incorporate and track lead data from web forms, social media channels, and other sources.

Use SuiteCRM’s sophisticated ‘Campaign’ capability to manage your marketing campaigns over time. Measure email opens, link tracking and view Return on Investment (ROI) information, as well as manage newsletter subscriptions and readership.


SALES OPPORTUNITIES AND SOCIAL SELLING

Leverage social media to connect with customers like never before. SuiteCRM has been developed with social media built in so you can reach out and engage with your prospective learners wherever they are. Track key selling opportunities across social sites and respond directly from your CRM system.

Embed lead prospect forms and links directly onto your social media sites to push a prospect’s data directly into the CRM as a ‘Lead’. Convert Leads to Contacts as sales result – track a contact through the entire sales cycle.


CourseCRM Overview
 
What can I do with CourseCRM?
 
Contact Us


Would you like to know more?

We develop our own CourseCRM integration modules and can tailor a solution appropriate to your needs.