Course Merchant’s David Hill has written an article outlining how organizations can generate extra revenue by freeing instructional content from the confines of the corporate LMS and releasing it into the wild for customers, stakeholders and the public to buy online.
To achieve this, he writes, a robust eCommerce platform is required that presents a catalog of courses in a web store. From catalog to cart through to checkout and enrollment, the process of selling courses online needs to be seamless, flexible and intuitive. It needs to have a specific range of features and be built from the ground up specially for selling online courses.
A range of different types of organization can benefit from Course Merchant’s flexibility, robustness and ease of use:
‘A wide spectrum of organizations can boost their revenue by selling courses online: associations, social enterprises and non-profits, institutions, training companies, and colleges, as well as enterprises. The end consumers of their instructional content can include individual learners as well as groups, so both B2B and B2C eCommerce feature sets are needed in a catch-all eCommerce solution.’
Read the full article on elearningindustry.com
- October 2018
- © David Hill