From Shanghai to New York in one Click | Course Merchant

From Shanghai to New York in one Click

April 2019
From Shanghai to New York in one Click

April 2019

From Shanghai to New York in one Click

In the modern eLearning landscape, colleges and companies can be treated as similar entities with a common aim: profitability. A few weeks ago Course Merchant’s David Hill wrote on eLearningindustry.com how organizations can monetize their instructional content by breaking free from the traditional confines of the corporate or college LMS and into a fruitful new territory: a standalone eCommerce store that is SEO-friendly and permits learners to pay for courses via familiar methods, the same way they pay for their Amazon purchases and their groceries.

No longer is it acceptable to learners to pay for courses via bank transfer or cheque. With sites like Udemy around, they expect to be able to browse an online store, choose a course, pay for it via a familiar payment method and be enrolled immediately. In the age of microlearning and just-in-time skills acquisition to pursue immediate career goals, there can be no waiting around for an administrator to process payment and add a learner’s name to the student list. When confronted with such cases, learners will go elsewhere.

Online course vendors – a group which in today’s learning environment includes colleges and business organizations – need to reach learners easily and make them feel at home by allowing them to pay for their online courses via a familiar method. The global nature of the Internet makes this ever more true. Selling to China? No problem – Course Merchant integrates with any hosted payment gateway, so a store can be set up in yuan, using a local payment gateway and local payment methods. In the fragmented payments landscape we currently inhabit, such flexibility is a boon to course vendors.

Add to this an SEO-friendly storefront, instant LMS enrollment, an industry-leading feature set, CRM integration, bespoke store development, dedicated support and reliable hosting, and you have the perfect solution for selling courses online in the current business environment.

We built Course Merchant around our customer’s needs and continue to develop it to meet them. Our customers include major universities, colleges and businesses of every type with knowledge and expertise they seek to productize and sell. Course Merchant just makes it easier for them to do that.

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David Hill
April 2019

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